Lacoste Wows Manila with a 136 sq-m Pop-Up Exhibition for its 85th Anniversary

It gave the public a closer look at the story of René Lacoste, and the evolution of the famous L.12.12 polo shirt through eight decades.

LACOSTE has created an exclusive experience to celebrate its 85th anniversary, through a pop-up exhibition in Central Square, which showcased the 85th anniversary capsule collection, the story of René Lacoste, and the evolution of the famous L.12.12 polo shirt through eight decades

LACOSTE has created an exclusive experience to celebrate its 85th anniversary, through a pop-up exhibition in Central Square, which showcased the 85th anniversary capsule collection, the story of René Lacoste, and the evolution of the famous L.12.12 polo shirt through eight decades

You’d be hard-pressed to not stop and see for yourself what’s happening smack in the middle of Central Square, Bonifacio Global City—there’s a huge French-inspired exhibition area that will immediately make you feel right at home as you realize that it will take you through the evolution of the famous Lacoste L.12.12 polo shirt.

Since the inception of this style staple in 1933,  Lacoste has been anchored on its authentic sportive roots to spring optimism and elegance on the world, and this is apparent in the exhibit designed as a tribute to the legendary René Lacoste.

The well-attended exhibition launch saw the likes of Hideo Muraoka, Fatima Rabago, and daughter Daniela, Kerwin King, Mari Jasmine, Mikaela Martinez, Sean Go, and Tim Yap enjoying the fashion presentation that showcased Lacoste’s anniversary collection, which traced the brand’s style evolution. In addition to revisiting some of its most iconic pieces from the past decades, Lacoste also offered a glimpse into its bright feature with the redesigned Lacoste Paris Polo within the exhibit area—a younger, fresher, and more updated take on its classic silhouette. 

Lacoste Marketing Director Jessy Baretta, Ambassador of France H.E. Nicolas Galey, SSI Group, Inc. President Anton Huang, SSI Group, Inc. Executive Vice President Elizabeth Quiambao, Lacoste Chief Finance Officer Sebastien Fayet, and event host Tim Yap

Lacoste Marketing Director Jessy Baretta, Ambassador of France H.E. Nicolas Galey, SSI Group, Inc. President Anton Huang, SSI Group, Inc. Executive Vice President Elizabeth Quiambao, Lacoste Chief Finance Officer Sebastien Fayet, and event host Tim Yap

In the Philippines, Lacoste is exclusively distributed by Stores Specialists, Inc. (SSI). It is also located at Central Square at Bonifacio High Street, Alabang Town Center, Eastwood Mall, Estancia in Capitol Commons, Fairview Terraces, Gateway Mall, Greenbelt 3, Okada Manila, Podium, Power Plant Mall, Resorts World Manila, Robinson’s Galleria, Robinson’s Magnolia, Robinson’s Place Manila, Rustan’s Makati, Rustan’s Shangri-La, Shangri-La Plaza East Wing, SM Mall of Asia, SM Megamall, Trinoma, UP Town Center, Kiss & Fly at NAIA Terminal 3, Ayala Center Cebu, Abreeza Davao, SM Davao, KCC Mall Veranza, and KCC Mall Zamboanga. Lacoste Accessories is located at Glorietta 4. Visit www.lacoste.com.ph and www.ssilife.com.ph, follow facebook.com/LacostePhilippines, or visit @ssilifeph on Instagram for more information.